Destinations Remessaging

NAO What Series

As the coronavirus shuts down our lives, international and local mobility, and our shared social life, tourism boards and DMOs are remessaging and repurposing in response.

The coronavirus is restricting travel and shutting down borders, and the tourism industry is effectively pausing “business as usual” with no visitors and close to zero demand. As a consequence, more and more destinations and tourism boards (DMOs) have stopped their regular marketing activities, and instead offered their own marketing channels to inform and appeal to visitors to adhere to local health authorities’ guidelines. Or, in some cases, actively using their channels to ask visitors to refrain from coming or as in Estonia, asking them to #staythefuckhome and visit later.

Read the full article by Signe Jungersted.

Source: Signe Jungersted on LinkedIn
Featured image: Group NAO | NAO What Series

Share this article