We want to continue to strengthen our appeal to tourists. Yet, if we are to remain successful in the future, we need to take into account many changes and uncertainties. Our starting point for formulating our vision for the future is our belief in the positive power of tourism. We need to strengthen this power to bring balance so destinations in Flanders can flourish.
Memorandum from VISITFLANDERS
In recent years, the tourism policy has proven very effective for Flanders. Records have been repeatedly broken. We continue to attract more visitors and higher revenue—the basic criteria for success.
The tourism sector is changing too, and on a fundamental level. In 2019, we’ve entered a new era: that of the economy of meaning. In Europe, a paradigm shift from ‘more’ to ‘better’ is in full swing. This transformation is a fundamental one and will expand and deepen the tourism landscape—and therefore also the role of VISITFLANDERS.
“Our starting point for formulating this vision for the future is our belief in the positive power of tourism. We need to strengthen this power to bring balance so destinations in Flanders can flourish.”
When thinking about the future, a governmental organisation such as VISITFLANDERS doesn’t start with a blank slate, but it does take a different attitude. Our future vision of the tourism sector has been developed with an open-minded attitude. It’s based on a deep, co-creative process with dozens of participants from the public and private sector, from Flanders and abroad.