The tourism of tomorrow will be rooted in local communities. In neighbourhoods, villages and cities that thrive and, as a result, enjoy welcoming enthusiastic visitors. A flourishing community is very much connected to its specific place; where people work together, where visitors can feel at home and residents can nurture and share their love for the place.
For a year we, together with various partners, have thought about the transformative power of tourism for the visitor, occupant and destination. We have bundled the result of this co-creative thinking process into the magazine 'Journey to tomorrow'.
Jenny Andersson had a great opportunity to talk about the potential of regenerative tourism with three leading lights of the industry; leading speaker Anna Pollock, marketing director of Visit Flanders Elke Dens, and Tina O’Dwyer, head of The Tourism Space in Ireland.