Get going


For a year we, together with various partners, have thought about the transformative power of tourism for the visitor, occupant and destination. We have bundled the result of this co-creative thinking process into the magazine ‘Journey to tomorrow’.

Oud naar nieuw

Being aware, taking responsibility, connecting and collaborating: the four ingredients for making the transition from a tourist destination to a flourishing place and community. We explained that entrepreneurs are happy to make a contribution. The government is listening and trying to find out how to strengthen its role. And there are also people who are proud of their place, who offer hospitality...


The tourism of tomorrow will be different, whether we like it or not. What tourism can we create that matches the challenges of the future and establishes a positive balance for the traveller, host and place? And just as important: how do we shift in that direction, what do we need to see and do differently?


Inspired by his participation in the Tourism Transforms project, Erik Hennes from Tourism Meetjesland created a core group in order to raise the issue of tourism of the future in the ‘Kreken’ area (a part of Meetjesland).

Chené Swart

How can stories transform tourism? Stories teach us about genuine concepts regarding what is important for visitors as well as hosts. Chené Swart talks about this in this film.